Digital media is fast replacing traditional media. As newspapers fold due to dwindling revenues, there has been a rise in online media platforms, including news websites. Most people have the misconception that operating a news website is easier than running a print or broadcast version of the news operation. The reality is that it takes a lot of effort to have a successful news website. With proper management and dedication, one can have a well functional news website. Some of the things to make it successful are:
Have a News Gathering Team
Since it is a news website, it only makes sense that you have a team of dedicated reporters who will be able to deliver breaking news on time. They should cover different beats and be fast enough to make the website an authority in fast and factual news. The team should be trained to write short and concise articles that make a great read on news websites.
Explore Multimedia Journalism
One of the advantages of having a news website is that you are not limited to one form of delivery. You should combine print and broadcast media to deliver your message. You can have short videos that are explained in print. There has been an increase in the people who are doing mobile journalism (mo-jo) and these can be combined to create pieces that fascinate the audience.
Use Social Media
You should never ignore the power of social media. There are billions of social media users and you can tap on that audience and then direct them to your news website. Even well-established news websites like the Guardian, New York Times and other popular news outlets have a heavy social media presence to push their websites.
Invite Citizen Journalists
In places where you cannot employ reporters, you should consider working with citizen journalists and freelancers. It is more convenient than when you have staff writers who need several other benefits besides the pay they will make from writing for the news website. You should also consider working with experts such as doctors and lawyers who can help to break down some of the things that might be too complex for the readers.
Always bear in mind that operating any type of news outfit requires you to have legal representation. There are people who will threaten to sue for articles that have run, and others will proceed to file a suit. Understand the media law and ethics within your country before you start. Have a lawyer on standby for consultation when needed.